Apr 26, 2024  
2019-2020 GCC Catalog 
    
2019-2020 GCC Catalog [ARCHIVED CATALOG]

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COM* 107 - Mass Communication and Advertising


3 credits
Examines the social and economic aspects of advertising and consumer psychology, including the role of mass communication and advertising in marketing strategies. Presents legal restrictions, advertising practices, and issues and emphasizes the organization of the advertising industry today.



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