Apr 26, 2024  
2019-2020 GCC Catalog 
    
2019-2020 GCC Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BMK* 201 - Principles of Marketing


3 credits
Presents the fundamentals of marketing and marketing theory. Emphasis will be on theories relevant to marketing and the business environment, marketing and the social environment, product strategies, distribution, promotion, and pricing.



Add to Portfolio (opens a new window)