Apr 26, 2024  
2018-2019 GCC Catalog 
    
2018-2019 GCC Catalog [ARCHIVED CATALOG]

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BMK* 201 - Principles of Marketing


3 credits
Presents the fundamentals of marketing and marketing theory. Emphasis will be on theories relevant to marketing and the business environment, marketing and the social environment, product strategies, distribution, promotion, and pricing.



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