Jun 29, 2022  
2022 - 2023 College Catalog 
    
2022 - 2023 College Catalog
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BMK* 241 - Principles of Advertising


3 credits
Provides an overview of advertising and promotion from an IMC (integrated marketing communications) perspective. The economic, social and legal aspects of advertising will be covered. Focus will be on market research, market segmentation, media strategy planning, promotional messages, advertising media selection and metrics.
Prereq/Corequisite(s): BMK* 201 .



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