Dec 07, 2022  
2022 - 2023 College Catalog 
    
2022 - 2023 College Catalog
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BMK* 230 - Advertising and Promotion


3 credits
Discusses special practices in retail advertising and sales promotion. Includes strategic promotional planning, preparing a media-wide retail promotional campaign, visual merchandising, and publicity. Discusses effective techniques in the preparation of retail copy.



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