Dec 07, 2022  
2022 - 2023 College Catalog 
    
2022 - 2023 College Catalog
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BMK* 103 - Principles of Retailing


3 credits
Explores the fundamentals of retailing and its scope and significance in our marketing system. Among the topics covered are the distinguishing characteristics of retailing, store classification, operations planning, location analysis, layout and design. The course also covers the retail price, future trends, and retailing careers.



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