Apr 14, 2021  
2020 - 2021 College Catalog 
  
2020 - 2021 College Catalog
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COM* 107 - Mass Communication and Advertising


3 credits
Examines the social and economic aspects of advertising and consumer psychology, including the role of mass communication and advertising in marketing strategies. Presents legal restrictions, advertising practices, and issues and emphasizes the organization of the advertising industry today.



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