Apr 14, 2021  
2020 - 2021 College Catalog 
  
2020 - 2021 College Catalog
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BMK* 285 - Current Marketing Topics


3 credits
Designed to provide students with an understanding of the fundamentals of social media marketing and how it has grown into a powerful tool for marketers. Surveys the landscape of social media and how it can be used effectively and efficiently. Topics include social media platforms, social media marketing strategies, social media marketing mix, social communities, social publishing, social entertainment, social commerce, social media for consumer insights, and social media metrics.
Prereq/Corequisite(s): BMK* 201 .



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