Apr 14, 2021  
2020 - 2021 College Catalog 
  
2020 - 2021 College Catalog
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BMK* 241 - Principles of Advertising


3 credits
Provides an overview of advertising and promotion from an IMC (integrated marketing communications) perspective. The economic, social and legal aspects of advertising will be covered. Focus will be on market research, market segmentation, media strategy planning, promotional messages, advertising media selection and metrics.
Prereq/Corequisite(s): BMK* 201 .



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