Apr 16, 2024  
2020 - 2021 College Catalog 
    
2020 - 2021 College Catalog [ARCHIVED CATALOG]

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BMK* 103 - Principles of Retailing


3 credits
Explores the fundamentals of retailing and its scope and significance in our marketing system. Among the topics covered are the distinguishing characteristics of retailing, store classification, operations planning, location analysis, layout and design. The course also covers the retail price, future trends, and retailing careers.



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