Mar 29, 2024  
2018-2019 GCC Catalog 
    
2018-2019 GCC Catalog [ARCHIVED CATALOG]

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BMK* 103 - Principles of Retailing


3 credits
Explores the fundamentals of retailing and its scope and significance in our marketing system. Among the topics covered are the distinguishing characteristics of retailing, store classification, operations planning, location analysis, layout and design, the retail price, future trends, and retailing careers.



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