Jun 01, 2024  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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COM* 107 - Mass Communication and Advertising


3 credits
Examines the social and economic aspects of advertising and consumer psychology, including the role of mass communication and advertising in marketing strategies. Presents legal restrictions, advertising practices, and issues and emphasizes the organization of the advertising industry today.



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