May 20, 2024  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BMK* 201 - Principles of Marketing


3 credits
Presents the fundamentals of marketing and marketing theory. Emphasis will be on theories relevant to marketing and the business environment, marketing and the social environment, product strategies, distribution, promotion, and pricing.



Add to Portfolio (opens a new window)